I collect statistics from the website with the help of Google Analytics. The data is anonymized, so IP addresses, personal data or websites that are in your browser history are not tracked. The page views are counted, which gives me insight into the number of visits and the popular pages. I can see whether you are visiting the site with a desktop / laptop or mobile / tablet. Below is an image of the statistics measured over one year.
- the peaks are the working days from Monday to Friday. In general, the site is most visited on Mondays and Tuesdays;
- the dips are on weekends, when the number of visitors often halves compared to the working week;
- During the school holidays, the number of visitors decreases considerably. In the table we see this clearly happening during the Christmas and summer holidays.
The unique pageviews are the visitors who open the website for the first time. This can be: after deleting the cookies, or from the same visitor on another day, so that this visitor is seen as unique. The number of pageviews always comes out higher than the unique pageviews: if a visitor clicks on two pages, this is seen as one unique visitor with two pageviews.
The average time on the page is 2 minutes on average. This is due to:
- visitors who read a page intently may spend more than 10 minutes on a page before clicking it away;
- if a page stays open for more than 5 minutes, Google Analytics will stop counting;
- visitors who are searching and navigate in the menus between a number of tiles or enter a keyword on the search page, have also clicked several times. Every “click” through the menu, or from one page to another, is tracked. This means that the time between clicking on the tiles can be less than 10 seconds.
On working days there are often between 20 and 40 active users on the website at the same time. Using the "real time" statistics in Google Analytics I can see which pages are currently open in the browsers. The image below shows the amount of active users on Tuesday morning, October 5 at 10.30:XNUMX AM.